To the SCOPE Membership,
Former President Obama once said, "Elections have consequences." Few statements have proven more enduring. Every election shapes the direction of our nation, and for those on the losing side, the consequences can be difficult to accept.
The effects of elections are evident in the policies that follow. After taking office in 2021, President Biden reversed several immigration policies and oversaw a significant increase in illegal border crossings. Millions of migrants entered the United States during his administration, placing substantial strains on border security and immigration enforcement. Critics argue that these policies also contributed to tragic crimes committed by some individuals who entered the country illegally, resulting in the deaths of American citizens. For many Americans, these outcomes underscore the lasting consequences that elections can have on public policy and public safety.
In the 2022 New York gubernatorial election, Lee Zeldin lost by just 378,000 votes. Considering the size of New York's gun-owning population, that margin was far from insurmountable.
New York is estimated to have between 4.5-and-5-million-gun owners. Yet, by some estimates, only about 1.2 million of them voted in the 2022 gubernatorial election. If more gun owners had participated in the electoral process, the outcome of the election could have been very different.
The lesson is clear: elections are often decided not only by those who vote, but by those who choose to stay home.
Many New Yorkers believe Governor Hochul's administration has taken the state in the wrong direction. They point to concerns over public safety, affordability, taxes, and the overall quality of life, not to mention 2A issues, as evidence that New York needs new leadership. Some believe that another four years under Governor Hochul would further accelerate the state's decline.
With that in mind, SCOPE has launched a comprehensive Get Out the Vote (GOTV) initiative leading up to the November 3, 2026, election. The goal of this effort is simple: encourage and mobilize eligible voters and gun owners that don't vote to participate in the election and ensure their voices are heard. To that end, SCOPE added a staff position called Marketing and Communication director to the SCOPE Corporation. Currently Steve Leonard is the SCOPE Marketing and Communication Director leading the GOTV initiative. It is not determined if that position will exist after the November 3 election.
Let me explain how the GOTV initiative will work.
The GOTV initiative consists of two key components. The first is the development of a comprehensive social media strategy.
Several months ago, SCOPE invited members to volunteer their expertise in areas such as social media, graphic design, website development, content creation, and other digital communications. Unfortunately, no volunteers with the necessary skills came forward.
Lacking the necessary support, SCOPE decided to contract with Multimedia Services, a professional communications firm, to develop and implement a comprehensive social media campaign. This approach ensures that the organization will have the professional resources needed to effectively communicate with voters and maximize the impact of the GOTV effort. The social media campaign will focus on three major platforms: Facebook, Instagram, and X. SCOPE volunteers will develop the campaign's content, including messages, topics, and supporting information. That content will then be provided to the contracted communications firm, which will professionally design, format, and produce the material for publication across all three platforms.
SCOPE is actively coordinating with other New York State Second Amendment organizations to determine their interest in participating in this initiative. The objective is to build a broad coalition that can distribute the campaign's content packages to the largest possible audience, maximizing both the reach and effectiveness of the Get Out the Vote effort.
The second component of the initiative is the development of a printed outreach package consisting of a professionally designed poster and a tri-fold brochure highlighting key issues, including Second Amendment rights. The plan is for SCOPE County Chapters to distribute these materials to selected Federal Firearms Licensees (FFLs), gun clubs, sportsmen's federations, and other organizations throughout their counties.
The number of outreach packages that can be produced and distributed will ultimately depend on available funding. Simply put, the greater the financial support for this initiative, the more materials SCOPE can place into the hands of organizations and voters across New York State.
The timeline for content packages distributed to county chapters is the month of July.
Adequate funding is essential to the success of the Get Out the Vote (GOTV) initiative. Thanks to financial support from the SCOPE Corporation and generous contributions from several SCOPE Chapters, the initial phase of the campaign is now underway.
As the initiative expands and reaches more voters across New York State, additional funding may be needed to maximize its effectiveness. Every additional dollar invested will help extend the campaign's reach and increase the number of voters who receive our message.
The success of this initiative will depend largely on the efforts of each SCOPE County Chapter. Once the outreach materials have been produced, each chapter will identify the Federal Firearms Licensees (FFLs), gun clubs, sportsmen's federations, and other organizations within its county where the content packages will have the greatest impact. By strategically targeting locations with the highest potential to reach engaged voters, each chapter can maximize the effectiveness of the GOTV campaign and make the best use of available resources.
I respectfully ask every SCOPE member to volunteer their time to assist their County Chapter Chair when the time comes to distribute the outreach materials. The success of this initiative will depend on the dedication and participation of our members. By working together, we can ensure these materials reach as many voters as possible and maximize the impact of our Get Out the Vote effort.
Additionally, as we enter a busy fundraising season that includes county fairs, weekend festivals, and the SCOPE banquet, it is important to maintain strong momentum in support of the GOTV initiative. Continued fundraising during this period will be essential to ensuring the program has the resources needed to expand its reach and effectiveness.
Finally, I want to extend my sincere thanks for your continued support of SCOPE and your commitment to Second Amendment advocacy.
With All Honor and Respect,
John